Indie Game Launch Marketing Checklist
What this page covers
Indie Game Launch Marketing Checklist
Use this indie game launch marketing checklist as a structured reminder of the main areas to cover before release. It is built for small teams that want a clear view of typical marketing workstreams without getting lost in execution details.
The checklist is part of Zorka Agency’s broader game launch playbooks and checklists, so you can review it alongside mobile, soft launch, and general launch planning resources when shaping your own approach.
In brief
- A structured, practical checklist that guides indie teams through the core marketing workstreams before, during, and after launch, without forcing a single “right” strategy.
- Use it to sanity-check your plans across positioning, store assets, community, UA, influencers, and analytics, and to spot gaps before you commit budget.
- As part of Zorka Agency’s broader game launch playbooks, it helps you align day-to-day tasks with a realistic launch timeline and the resources you actually have.
What to do
This checklist is designed for small and mid-size indie teams that need structure more than theory. It breaks your launch into clear phases (pre-launch, launch, post-launch) and highlights the marketing decisions and assets that usually move the needle. You can skim it as a quick reminder or work through it line by line when planning your next milestone.
Use it to map out your core messaging and target audiences, set realistic goals, and make sure your store pages, trailers, and screenshots are ready before you start paid or organic promotion. The checklist also prompts you to think through community channels, creator outreach, and analytics setup so you can learn from every campaign and update.
Because it sits alongside Zorka Agency’s other game launch playbooks, you can pair this high-level checklist with more detailed guidance on mobile UA, soft launch strategy, and full-scale launch planning when you are ready to go deeper.
What to keep in mind
This checklist is a planning aid, not a full go-to-market strategy. It works best for indie teams that already have a playable build and at least a rough idea of their target platforms, genres, and business model. If you are still at concept stage, you may need to revisit some items later as your game and audience definition evolve.
The items are intentionally generic so they can apply to different platforms and regions. You will still need to adapt them to your specific budget, team size, and channels. For example, a solo developer with no paid UA budget will lean more on community, PR, and creators, while a funded team may prioritize performance marketing and store featuring opportunities.
Treat the checklist as a way to reduce blind spots. It can highlight missing assets, unclear positioning, or untested channels before launch day. It does not guarantee results, but it can help you ask better questions early, decide where to focus limited resources, and know when it may be time to bring in specialist support.