Pre-Launch Marketing Plan for New Games
What this page covers
Pre-Launch Marketing Plan for New Games
A structured pre-launch marketing plan helps your team move from production to launch with clear priorities, timelines, and ownership. This page is part of Zorka Agency’s Game Launch Playbooks and Checklists and focuses on what to organize before your game goes live.
Use this overview as a starting point to think through channels, assets, and activities you need in place ahead of launch. For detailed task lists and step-by-step actions, explore the neighboring checklists in the Game Launch Playbooks and Checklists section.
In brief
- A pre-launch marketing plan defines how you will introduce a new game to the market, from early awareness and testing through launch-day activities, so everyone is aligned before release.
- Within the broader Game Launch Playbooks and Checklists, this topic connects high-level planning with execution, including channel mix choices, soft launch learnings, and global launch steps.
- You can pair this page with the game launch marketing, mobile game launch, soft-to-global launch, and channel mix planning checklists to build a more complete and coordinated launch approach.
What to do
Before launching a new game, teams benefit from a clear written plan that connects creative, user acquisition, and launch timing. In the context of Zorka Agency’s Game Launch Playbooks and Checklists, a pre-launch plan acts as the bridge between strategy and the more detailed checklists on neighboring pages. It helps you decide what to prioritize, what to test, and how to coordinate efforts across channels and partners.
A practical way to use this topic is to map your pre-launch work against the other materials in the section. You might start with high-level planning here, then move to the Game Launch Marketing Checklist to break work into concrete tasks, use the Mobile Game Launch Checklist if you focus on mobile platforms, and consult the Soft Launch to Global Launch Checklist when you are ready to scale. The Game Launch Channel Mix Planning page can then support decisions about where and how to invest your budget.
Because every game and studio is different, your plan will likely combine elements from several of these resources rather than follow a single template. Treat this pre-launch planning step as an organizing layer: define your goals, choose which checklists and channel-planning tools you will rely on, and align your internal team or external partners around the same roadmap before you move into execution.
What to keep in mind
This page provides a high-level orientation to pre-launch planning for new games within the Game Launch Playbooks and Checklists area. It does not replace detailed project management or a fully customized marketing strategy, and it works best when used together with the more specific checklists linked in this section.
The guidance here is most relevant if you are preparing to launch a game and want to understand how planning, checklists, and channel mix decisions fit together. If you already have a mature internal framework or a bespoke plan, you may only need to reference individual neighboring pages for specific tasks, validation, or new ideas.
Details such as budgets, timelines, creative formats, and exact tactics will depend on your game, team, and markets, and are not defined on this page. For tailored recommendations or hands-on support with your pre-launch marketing plan, you can contact Zorka Agency directly using the Contact Us option provided on the site.