Game Launch Playbooks and Checklists
What this page covers
Use this hub to find practical playbooks and checklists for planning and running a game launch. Each section focuses on a specific stage so your team can move step by step with less guesswork.
Whether you are preparing to launch your first title or scaling an established franchise, you will find structured lists for marketing, channel planning, and launch readiness tailored to different game types and team sizes.
Explore the pages below to move from early planning and soft launch through to global release, with focused checklists for mobile, indie, and broader game launch scenarios that you can plug into your existing workflows.
What to choose
- Start with overall structure using the Game Launch Marketing Checklist and Launch Readiness Scorecard to frame your roadmap, align stakeholders, and set priorities.
- Focus on platform specifics with the Mobile Game Launch Checklist or Indie Game Launch Marketing Checklist when you need more targeted, format-aware guidance for a particular release.
- Plan timing and channels with the Pre-Launch Marketing Plan, Soft Launch to Global Launch Checklist, and Game Launch Channel Mix Planning pages to coordinate campaigns across markets.
Where to go next
Below is a set of dedicated pages covering key aspects of launching a game, from early marketing planning to channel mix design and readiness evaluation. Each link leads to a focused checklist or playbook you can use with your team.
Use these pages together to build a coherent launch plan: define your pre-launch activities, prepare for soft launch, refine your channel mix, and confirm readiness before moving to global release or scaling paid and creator campaigns.
What matters
- The structure of this hub groups checklists by stage and focus area, helping game teams quickly find guidance that matches where they are in the launch cycle.
- Dedicated pages for mobile, indie, and general launch planning let you apply the same core approach to different project sizes and platforms without rebuilding your plan from scratch.
- Scorecard and channel-planning resources complement the checklists, giving teams a way to review readiness and align marketing efforts before committing to a full-scale launch or larger budgets.