UGC Brief Template for Mobile Game Ads
What this page covers
UGC Brief Template for Mobile Game Ads
A clear UGC brief helps creators produce mobile game ads that match your goals, brand, and performance targets. This page explains what to include in a structured brief so you get consistent, usable content from every creator you work with.
Use this outline as a starting point when preparing instructions for influencers, players, or production partners. Adapt each section to your game, campaign objectives, and internal workflow so your team and creators stay aligned from first draft to final ad.
In brief
- Use this template to give creators a simple, structured brief that explains your game, audience, goals, and must‑have messages for mobile game ads.
- Include clear creative guidelines, technical specs, and examples of winning ads so creators know what good looks like while keeping their own style.
- Add workflow details such as deadlines, review steps, and payment terms so production runs smoothly and you can scale UGC for user acquisition.
What to do
A strong UGC brief for mobile game ads gives creators enough direction to hit your goals without killing authenticity. Start with a short game overview that covers genre, core loop, key progression, and monetization model. Clarify who you are targeting, such as new users, lapsed players, high‑value spenders, or specific geos and platforms. Spell out the main campaign objective, whether that is installs, ROAS, re‑engagement, or driving a specific in‑game event or offer.
Next, define the story and angle you want creators to explore. Highlight hooks for the first three seconds, emotions to lean into such as challenge, relaxation, or competition, and one to three core features that must appear on screen, like PvP battles, character customization, guilds, or live events. Include mandatory lines or claims that are already approved by legal or compliance, and list banned phrases, sensitive topics, or platform‑specific restrictions that creators must avoid.
To keep content usable across channels, list technical requirements in a clear, simple way. Specify aspect ratios such as 9:16, 1:1, and 16:9, preferred length ranges, file formats, safe‑zone rules, and whether you need raw footage, edited cuts, or both. Add two or three examples of high‑performing ads with a short note on why they worked, such as strong hook, clear benefit, or social proof. Close the brief with workflow details, including naming conventions, submission method, review rounds, timelines, and payment or reward triggers once content is approved.
What to keep in mind
Even the best UGC brief will not fix a weak offer, unclear positioning, or an unoptimized game funnel. A template works best when your value proposition, store assets, and tracking are already in place, and when you can share at least some performance data or creative learnings with creators.
This approach is ideal if you run ongoing user acquisition or live‑ops campaigns and work with multiple creators or production partners. It is less useful for one‑off brand films or highly scripted cinematics, where you may need a full storyboard, detailed shot list, and heavier production planning instead of a flexible UGC outline.
Be ready to iterate. Early UGC rounds often reveal new hooks, objections, or features that resonate with players. Update your brief regularly with fresh winning examples, revised do’s and don’ts, and updated KPIs so creators are not working from outdated guidance and your mobile game ads keep improving over time.