Performance creative and UGC for games
What this page covers
Performance marketing for games is shifting toward short videos, UGC content, and clear performance metrics. This hub brings these trends together for gaming brands that want measurable, sustainable growth.
Explore how to use creator-driven content and performance-focused creatives to support user acquisition, retention, and engagement for your game across platforms.
Use this hub to navigate to detailed pages on performance creative and UGC, and choose the approach that best matches your current marketing priorities and growth stage.
What to choose
- Learn how performance-focused creatives for gaming brands can drive measurable campaigns, support UA, and adapt to changing market conditions.
- Explore UGC and creator content formats that reflect current trends such as short videos, live content, and performance-oriented influencer marketing.
- Compare both directions to understand which mix of performance creative and UGC is more relevant for your game, your audience, and your growth goals.
Where to go next
Below is a list of focused pages related to performance creative and UGC for games, so you can dive deeper into each direction when planning campaigns.
Each card leads to a separate page dedicated either to performance creative for gaming brands or to UGC creative, helping you choose the most relevant path without information overload.
What matters
- Influencer and creator marketing are moving toward short-form video, UGC content, and a strong focus on performance metrics, which directly shapes how game campaigns are planned and optimized.
- The global influencer marketing market is growing and is expected to reach around 33 billion dollars, while the industry prepares for more regulation and higher demands on measurability and transparency.
- Gaming brands are increasingly focused on diversification and clear KPIs, making structured work with performance creatives and UGC especially important for launches, UA, and always-on campaigns.