Performance creative and UGC for games
What this page covers
Game performance marketing is shifting toward short-form video, UGC-style content, and clear, trackable results. This hub brings those trends together for gaming brands that want every creative asset to work hard for growth.
Explore how to use performance-driven creatives and user-generated content to support user acquisition, re-engagement, and long-term LTV across your PC, mobile, and console titles.
Use the sections below to dive into focused topics, from partnering with a performance creative agency to building UGC briefs that help creators deliver content aligned with your KPIs and brand guidelines.
What to choose
- See how performance-focused creative strategies connect short videos, UGC, and clear metrics so you can decide which formats fit your current game marketing roadmap.
- Explore how to collaborate with a UGC or performance creative partner if you need external support to scale content production while staying tightly aligned with measurable outcomes.
- Jump straight to practical tools such as UGC brief structures and examples that help you set expectations for creators and keep content on-brand and on-target for your campaign KPIs.
Where to go next
Below you will find a set of focused pages that cover key aspects of performance creative and UGC for games, from choosing an agency partner to using hands-on templates.
Each page is designed to help you quickly understand what is offered in that area and decide whether it matches your current needs in game marketing, user acquisition, and content production.
What matters
- Gaming marketing is rapidly moving toward short-form video and UGC-style content, with a strong focus on performance metrics and measurability across influencer and paid campaigns.
- Brands are paying close attention to diversification, platform rules, and internal guardrails, which makes structured, performance-oriented creative work especially important for gaming and iGaming teams.
- This hub brings these trends together so you can navigate formats, partners, and briefs with a clearer view of how they support accountable, measurable outcomes for your game campaigns.