Influencer Campaign Brief Example for Games
What this page covers
Influencer Campaign Brief Example for Games
Use this page as a starting point for building clear, structured influencer briefs for game campaigns. It focuses on the information gaming creators usually need to produce content that matches your goals, brand vision, and performance targets.
This example is designed to sit alongside other Zorka Agency creator brief templates for game launches, mobile games, UGC ads, and Twitch, so you can keep your campaign documentation consistent across formats, channels, and stages of your growth program.
In brief
- This example outlines the core elements to include in an influencer brief for games, such as campaign goals, key messages, and content expectations for creators across platforms.
- It is intended to help marketing and UA teams in gaming communicate requirements to influencers in a simple, repeatable way that supports user acquisition and long-term growth.
- Use it together with neighboring templates in the Creator Briefs and Campaign Templates hub to keep documentation aligned for launches, mobile titles, UGC ads, and streaming activations.
What to do
An influencer campaign brief for games should give creators a concise overview of what the campaign is about and what success looks like. Start by summarizing the game, the target audience, the main objective of the collaboration, and any key KPIs, so creators understand the context before they plan content. This helps align expectations between your team and the influencers you work with.
Next, outline the practical details creators need to deliver: the type of content you are looking for, the platforms involved, posting or streaming schedules, and any tracking or link requirements. Keeping these points clear and easy to scan makes it simpler for gaming creators to plan their posts or streams and reduces back-and-forth during production. You can mirror the structure used in related Zorka Agency templates for game launches, mobile games, and UGC ads to keep things consistent.
Finally, include guidance on brand alignment and must-have elements without scripting every detail. Indicate which features or aspects of the game should be highlighted, what claims are allowed, and where creators have freedom to adapt the message to their audience. By following the same logic as the other creator brief templates in this hub, you can build a library of documents that support different game campaign formats while staying coherent for your internal team and external partners.
What to keep in mind
This example is a general guide for structuring influencer briefs in gaming and does not replace your internal legal, compliance, or platform-specific requirements. You should adapt the sections and wording to reflect your own brand policies, regional regulations, and the particularities of each game title or campaign.
Because every game and audience is different, not all elements from this example will be relevant to every project. Some campaigns may require more detail on creative do’s and don’ts, while others may focus more on performance expectations, tracking, or live streaming specifics. Use the example as a framework and adjust the depth of information to match the complexity of your activation.
The example also sits within a broader set of creator brief templates on the Zorka Agency site, including versions for game launches, mobile game campaigns, UGC ads, and Twitch. Teams that need more specialized guidance for a specific channel or format can refer to those neighboring pages and combine them with this structure to create documentation that fits their workflow and collaboration style.