Creator Briefs and Campaign Templates
What this page covers
Use this hub to find structured creator briefs and campaign templates for game launches and ongoing game promotion. Each template helps you give clear, practical guidance to influencers and creators so they know exactly what you expect.
Whether you work with mobile game creators, Twitch streamers, or UGC partners, the pages below group briefs by channel and use case. This makes it easier to keep messaging, assets, and performance expectations aligned across your campaign.
Explore the templates to see which format best fits your upcoming game campaign, then open the detailed page for a ready-to-use structure you can adapt to your team, workflows, and creator partners.
What to choose
- Planning a new game launch and need a focused influencer brief? Start with the Influencer Brief Template for Game Launches to structure goals, messaging, and deliverables in one clear document.
- Running or scaling mobile game campaigns? Go to the Creator Brief Template for Mobile Game Campaigns to organize creative angles, formats, and performance expectations for ongoing UA and growth.
- Focusing on specific formats like UGC ads or Twitch streams? Check the UGC Creator Briefing Template for Game Ads or the Twitch Creator Brief for Game Launches for channel-tailored guidance and examples.
Where to go next
Below is a set of dedicated pages that break down different types of creator briefs and workflows for game campaigns. Each link leads to a more detailed structure you can reference when preparing documentation for your partners.
Use these pages to compare how briefs differ for mobile games, Twitch activations, UGC ad production, and broader influencer campaigns. This helps you choose the most relevant template and keep your creator communication consistent across channels and markets.
What matters
- The hub groups creator brief templates specifically around game launches, mobile game campaigns, UGC ads, Twitch streams, and approval workflows, so you can quickly find a format that matches your current needs.
- Each child page focuses on a single scenario, making it easier to adapt the structure to your internal processes while keeping instructions to creators clear, actionable, and easy to follow.
- By using consistent briefs and workflows across these templates, you can support smoother collaboration with creators and reduce back-and-forth on expectations, content reviews, and approvals.