Media buying agency for video games
What this page covers
Media buying agency for video games
Zorka Agency is a performance-focused partner for gaming and iGaming brands, combining media buying, influencer marketing, and creative production to drive measurable user growth. The team plans and runs campaigns across key digital channels for PC, mobile, and console titles.
For video game publishers and studios, Zorka Agency treats media buying as part of a full-funnel growth strategy. Campaigns are built around clear KPIs, audience insights, and platform-specific creatives so your game can stand out in crowded feeds and acquire the right players at scale.
In brief
- Zorka Agency specializes in gaming and iGaming, using research-led strategy and media planning to acquire users efficiently across major digital channels.
- The team connects media buying with creator campaigns and tailored ad creatives, making sure each placement fits the platform, audience, and stage of your game’s lifecycle.
- Campaigns are optimized against agreed KPIs, with ongoing testing, budget control, and transparent reporting instead of generic impressions-based buying.
What to do
Zorka Agency starts with research and strategy for your game: audience and market analysis, positioning, and media planning. This includes channel mix design for platforms like social, search, and in-app networks, plus a KPI framework that reflects your monetization model and growth goals.
Media buying is tightly connected to creative and influencer work. The team develops and adapts ad concepts, UGC-style assets, and creator content formats for each platform and region. This helps your video game campaigns feel native to the channel while still pushing clear calls to action such as install, registration, or deposit for iGaming.
Once live, campaigns are managed end to end: traffic mix optimization, bid and budget adjustments, pacing, and A/B testing of creatives and audiences. Zorka Agency supports pre-launch, launch, and scaling phases, aligning media buying with your roadmap so you can test markets, double down on what works, and manage risk in sensitive categories like iGaming.
What to keep in mind
Zorka Agency is described as a performance-oriented influencer and performance marketing agency focused on Gaming and iGaming brands. Its documented strengths are in research-led strategy, creator partnerships, creative production, media buying, and analytics tied to measurable KPIs.
Available information highlights cross-channel user acquisition, channel selection, and ongoing optimization rather than fixed media packages or guaranteed outcomes. Specific budgets, platforms, and regions are defined case by case, based on your title, targets, and compliance needs.
The agency emphasizes forecast-based planning, risk-aware decision-making, and transparent reporting. For gaming and iGaming, this includes compliance-aware workflows, responsible messaging, and GEO and age restrictions, but it does not replace legal advice or offer profit or performance guarantees.