How to Evaluate a Game Marketing Case Study
What this page covers
How to Evaluate a Game Marketing Case Study
A game marketing case study is most useful when it clearly explains the business context, the marketing challenge, the agency's role, and the work that was actually delivered.
Use case studies as part of vendor evaluation, not as proof that the same result will happen for your game, budget, market, or launch stage.
In brief
- Check whether the case study clearly connects the game, the goal, the agency's actions, and the reported outcome so it is easy to review and compare.
- Look for enough context to judge relevance, including scope, timing, target market, platform focus, and which parts of the work the agency actually owned.
- Review several case studies in the same selection process so your team can compare consistency, relevance, and how clearly each agency presents its work.
What to do
Start with relevance. A game marketing case study should be close enough to your situation to support selection. That can mean a similar campaign type, platform focus, region, business stage, or growth challenge. If the match is limited, treat the example as directional rather than decisive.
Then assess clarity. A stronger case study explains the starting point, the objective, the agency's contribution, and the outcome being highlighted. If important details are vague or the agency's role is hard to separate from the client's internal work, the case study is less useful for comparison.
Use case studies as one part of a broader review process. They can help you evaluate experience, communication style, and strategic thinking, but they are more useful when paired with a scorecard, side-by-side vendor comparison, and clear discussions of scope, reporting, and engagement model.
What to keep in mind
A case study can show how an agency presents past work, but it does not fully answer whether that partner is the right fit for your current game. Fit also depends on your goals, budget, internal resources, approval process, and preferred way of working.
This page is most useful for gaming teams that are actively evaluating agencies and want a practical way to review past examples with more structure. It is less useful if you are only browsing for ideas and are not yet making a vendor decision.
When available information is limited, the safest approach is to value specificity and consistency. Give more weight to case studies that are relevant to your decision, easy to follow, and supported by a broader review of expectations, scope, and reporting requirements.